One of the most surprising matters, when you look at small businesses, is how many of them don’t have a website. You would guess that in this day and age everybody would know how important a website is for all businesses. That is not the case. Any business that does not have a website is missing out on one of the most important marketing tools available to them.
The main reason that businesses need to have a website is how people are likely to find you. These days most people will go online and explore products and companies before they purchase. If you don’t have a website you are lacking out on all of this possible business. Even if people don’t purchase your product online they are still likely to research it online so you have to have a website so these people can learn about your business.
A website is also important because it helps you to establish credibility as a business. Most people just assume that you have a website since the huge majority of businesses do, at least the huge majority of big companies do. There are still quite a few small businesses that don’t have a website and without one this is exactly what they will remain. If you don’t have a website that you can refer people to potential clients are going to accept that you are a small-time company that does not take their business seriously. Once you establish such a reputation it is going to be difficult to make sales.
A website will not only give you credibility but it will also help to give the impression that your company is larger and more productive than it may be. One of the great things about the internet is that the size of your company does not matter. There is no reason that you can’t get your site to rank in Google in front of a large multinational competitor and funnel off some of their traffic. This is a big part of the reason that a website is even more necessary for a small business than a big one, it tends to level the playing field.
There are still a lot of small businesses that have no websites, there are several reasons for this but mostly it comes down to the belief that they are expensive. It is quite surprising how much small business owners believe a website will cost them. In truth, it cost very little money to build a website and if you are on a tight budget you can even get free websites. Remember you don’t need a giant ten thousand pages website for your business, just a simple site that tells people about your company and your products will be more than enough.