Running your own business is no easy job, and your to-do-list is guaranteed to never end. This said you shouldn’t use this as an excuse to take short cuts when it appears to have online visibility. It’s vital to position yourself online with a strong, professional destination with your website. This gives customers the impression you mean business and the motivation to want to engage more with your business. With this thing in mind, consider these five reasons why having a strong website is important.
First Impressions Consider
Let’s face it – we live in a world where people Google GOOGLE -1.37% before they shop, visit online review sites like Yelp YELP +2.08% before they buy and “check-in” via Facebook as they go about their days. Because of this, you need your first impression to be the best it can be. Beginning with your website, clients are passing judgment and making decisions about whether or not they will even visit your store, restaurant or office. They’re likely to ignore you absolutely, as well, should they believe your website doesn’t reflect the kind of experience your business – or a business like yours – should offer.
Window Shopping Isn’t What It Use to Be
Strolling down your local Main Street isn’t the only way public check out stores and other small businesses nowadays. With routine visits to Yahoo YAHOO -0.63%, Bing, Google, Yelp and other online sites, customers are always seeking where they plan to make their next purchases. Make sure your business is clearly represented on these sites by first and foremost, having a website – but by also being represented among each of the online search engines, follow-up sites and other online spots your business may be considered for customer review. Beyond having your URL address available, also be sure your street address, phone number, and e-mail are easily visible. Social media links can’t hurt, either, but just include these if you are active on social media.
No Website Means Losing Business
By now it’s clear that if you don’t have a website, you’re missing out on opportunities for buyers to identify who you are and if they want to spend money with you. This said, if you have a poor website it is better to have no website. While no website equals missed opportunities, a bad website can be worse since it makes your business look bad. Now a day there have so many template-based websites, such as shopify.com, for you to customize for your unique business, there’s truly no excuse for your website to look unprofessional and sloppy. If you can’t proudly develop the website you have currently live and available for the world to see online, take it down. A poor website is far worse than no website – but let’s be clear… both are bad for business.