One of the most surprising matters, when you look at small businesses, is how many of them don’t have a website. You would guess that in this day and age everybody would know how important a website is for all businesses. That is not the case. Any business that does not have a website is missing out on one of the most important marketing tools available to them.
The main reason that businesses need to have a website is how people are likely to find you. These days most people will go online and explore products and companies before they purchase. If you don’t have a website you are lacking out on all of this possible business. Even if people don’t purchase your product online they are still likely to research it online so you have to have a website so these people can learn about your business. Read more
Running your own business is no easy job, and your to-do-list is guaranteed to never end. This said you shouldn’t use this as an excuse to take short cuts when it appears to have online visibility. It’s vital to position yourself online with a strong, professional destination with your website. This gives customers the impression you mean business and the motivation to want to engage more with your business. With this thing in mind, consider these five reasons why having a strong website is important.
First Impressions Consider
Let’s face it – we live in a world where people Google GOOGLE -1.37% before they shop, visit online review sites like Yelp YELP +2.08% before they buy and “check-in” via Facebook as they go about their days. Because of this, you need your first impression to be the best it can be. Beginning with your website, clients are passing judgment and making decisions about whether or not they will even visit your store, restaurant or office. They’re likely to ignore you absolutely, as well, should they believe your website doesn’t reflect the kind of experience your business – or a business like yours – should offer. Read more